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OSU+TBG Group Licensing

The Brandr Group (TBG) will establish group licensing for all of its sports, creating a prime opportunity for student-athletes to profit off their name, image and likeness (NIL) using OSU's official trademarks and logos.

Current OSU student-athletes can significantly enhance their potential earning opportunities by voluntarily joining a group licensing program of three or more individuals from the same OSU team or six or more student-athletes from any combination of teams.

A brand management, marketing and licensing agency, TBG has emerged as the leader in group licensing with college athletic programs in the NIL space, facilitating opportunities on behalf of the student-athletes. TBG also manages the group rights program for the NFL, NBA and MLB players' associations.

"Whether it's jersey sales, video games, trading cards or numerous other opportunities, we are thrilled to help Oklahoma State student-athletes maximize their opportunities in the ever-changing world of college athletics," said Wesley Haynes, CEO of the Brandr Group.

As a result of the partnership, fans will be able to purchase official Oklahoma State merchandise, including team jerseys, with the name and number of their favorite Cowboys or Cowgirls who have joined the respective group licensing program once The Brandr Group enters into agreements with applicable OSU trademark licensees.

Group licensing arrangements have accounted for a large portion of sports merchandise sales at the professional level for decades. This program opens the door for the same opportunities for current student-athletes at the collegiate level.

"What makes this partnership exciting is that it benefits our student-athletes and our fans," OSU Athletic Director Chad Weiberg said. "We are happy to see Oklahoma State student-athletes benefit as NIL opportunities expand. At the same time, we are excited to see our fans get to support our student-athletes by purchasing branded, licensed merchandise - everyone wins."

About The Brandr Group

The Brandr Group is a brand management, marketing and licensing agency with broad experience and an expertise in sports. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. The TBG team has decades of collective management experience for some of the world's largest brands. For more information, please visit tbgusa.com.

Frequently Asked Questions

What is The Brandr Group? 
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
How does The Brandr Group
benefit OSU Student-Athletes? 
The Brandr Group facilitates co-branded group NIL opportunities for Oklahoma State student-athletes.
How can OSU Student-Athletes
utilize the OSU+TBG partnership? 
Through the partnership with The Brandr Group (TBG) the collective use of student-athletes NIL in licensing and marketing programs co-branded with Oklahoma State logos and marks. Every OSU student-athlete will have the option to voluntarily join the group licensing program and participate in group licensing opportunities.
How does this process work? 
The Brandr Group works with the OSU's licensee partners to layer on player rights in a co-branded capacity. The company then helps establish fair market value royalty rate structures for the group rights programs at OSU. Licensees submit NIL co-branded designs for approval on behalf of the student-athlees and submits the designs to the University for approval. Licensees report royalties for player usage to TBG and to University licensor for intellectual property, then TBG collects and handles payment of the SAs.
How do I get started? 
STEP 1: Opt-in by reviewing and signing The Brandr Group (TBG) Licensing Agreement.

STEP 2: Disclose relationship to the The Brandr Group with OSU Compliance via the INLFCR App. You must be a current OSU student-athlete to sign up. If you have questions about the disclosure, please contact the Compliance Office.

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