Our Commitment
The NCAA’s policy on Name, Image and Likeness (NIL) means a world of new opportunities for student-athletes.
At Oklahoma State, we are a leader in this new frontier, and we strive to give OSU student-athletes the tools to succeed.
OSU NIL Initiatives
- OSU launched the POSSE Star Fund to provide student-athletes with additional education-related benefits including direct financial support in the form of academic achievement awards, up to the legally established maximum of $5,980 per year. In order to receive the full allotment, student-athletes must go through financial planning and education provided through a partnership between OSU Athletics and Simmons Bank.
- OSU Athletics partnered with the renowned Spears School of Business to form the best-in-class Brand Squad – a group of business students who help connect OSU students with NIL partners at no cost to the students.
- OSU Athletics launched its NIL marketplace powered by INFLCR to make it easier than ever for fans and potential name, image and likeness partners to browse and connect with OSU student-athletes. The marketplace is sortable by individual student-athlete name and by team. OSU student-athletes who have opted in to participate in the marketplace maintain individual profile pages that include specific options for how NIL partners can engage.
- OSU Athletics appointed Barry Hinson as Associate Athletic Director for Name, Image and Likeness and Haneen Rashwan as assistant director – new positions geared specifically toward identifying and promoting NIL opportunities for its student-athletes.
- OSU partnered with industry leader Altius Sports to provide a national perspective and guidance to OSU's NIL programming.
- OSU partnered with the Brandr Group, One Team and Fanatics to create group licensing opportunities for its student-athletes, such as selling jerseys and other merchandise co-branded with official OSU marks and the student-athletes' name, image and likeness.
- OSU was an early adopter in partnering with INFLCR as a way of helping student-athletes with their individual brand-building efforts through the use of professional-quality photos and videos.
- OSU provides ongoing rules education to the collective Pokes with a Purpose, which pairs OSU student-athletes with local charities in a way that enables the student-athletes to use their name, image and likeness to raise awareness and funds for causes of their choosing.
- OSU Athletics has a standing NIL committee that meets weekly to identify, discuss and pursue NIL opportunities and partnerships that benefit its student-athletes.
I love OSU and I love our student-athletes. This position provides an opportunity to promote and build mutually beneficial relationships for everyone involved.
Barry Hinson
Associate AD / Director of NIL
Partners and Services
INFLCR
INFLCR is the leading content and compliance software platform for elite athletics, preparing staff and student-athletes for opportunities and guidelines.
OneTeam + Fanatics
Allows for group licensing for Oklahoma State student-athletes with co-branded merchandise, jerseys, video games and more.
Catapult Licensing
Allows OSU Athletics representatives to clip live television broadcasts. Those clips can be used on OSU Athletics social media channels and/or delivered to student- athletes through the INFLCR app.
Logo Usage
Athletic Department policy allows Oklahoma State student-athletes to use OSU marks in NIL activities involving an institutional partner.
Recur
Recur designs and develops branded experiences for fans to buy, collect and re-sell as NFTs (Non-Fungible Tokens).
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