Partner with an OSU Student-Athlete
OSU NIL
At Oklahoma State, we believe in empowering our student-athletes to achieve success in every arena — academic, athletic and entrepreneurial. The evolution of NIL represents a tremendous opportunity to strengthen that commitment. By strategically expanding our NIL initiatives, we’re ensuring that every Cowboy and Cowgirl benefits from a comprehensive support system that honors their hard work, integrity and potential. This is more than a program — it’s a partnership in excellence.
Oklahoma State supporters can make the greatest impact on our student-athletes by contributing to the POSSE Excellence Fund — which provides tax-deductible, POSSE-point-eligible support for NIL revenue sharing up to the university’s $20.5M cap — or by engaging their businesses in endorsement partnerships that both elevate their brand and directly benefit OSU student-athletes.
Additional Resources
The Excellence Fund provides the necessary resources for our student-athletes to compete at the highest level, both in the classroom and in competition.
Integrating NIL strategy with OSU’s broader media, marketing, and sponsorship ecosystem to enhance visibility and drive new revenue streams.
Providing advanced analytics, deal management and matchmaking to expand earning potential and streamline NIL opportunities.
Building OSU student-athletes' personal brands through storytelling and content creation that maximizes their marketability and reach.
The Campus of Champions
There's a difference between hype and hardware. The opportunity to succeed at the highest level is a reality at Oklahoma State for our student-athletes across every sport.
Oklahoma State is an established leader in building the future of collegiate athletics. From cutting edge facilities to pioneering revolutionary partnerships in the new frontier of Name, Image and Likeness, we build the best to be the best.
Oklahoma State is a consistent leader in the evolving media landscape. The competitive spirit of our teams is a proven draw, and has even created new audiences in the world of collegiate sports.
Learn MoreTell your story. Grow your audience. Build your brand.
